Establishing the scope of marketing practice: insights from practitioners
نویسندگان
چکیده
منابع مشابه
Establishing the scope of marketing practice: insights from practitioners
Sally Dibb is Professor of Marketing and Director of the Institute for Social Marketing at the Open University Business School. Her research interests are in marketing practice, marketing strategy, and consumer behaviour, on which she has published extensively. She has written seven books and has published in the Journal of the Academy of Marketing Science, European Journal of Marketing, Indust...
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2014
ISSN: 0309-0566
DOI: 10.1108/ejm-04-2011-0212